ITER shortlisted, Rosatom wins!

Nuclear communicators from around Europe gathered in Budapest on 14-17 February to attend the annual international Public Information Materials Exchange (PIME) conference.

The highlight of the conference, which has been organized every year since 2005 by the European Nuclear Society, was the announcement of the PIME award for Communications Excellence.

A jury presided by Robert Leclère, CEO of Synatom and President of the Belgian Nuclear Forum, had shortlisted five communication campaigns that had "successfully connected with their audiences, helped to dispel myths and misinformation about nuclear energy and enhanced the image of our industry."

ITER Communication campaigns (local TV series, weekly Newsline, New Scientist poster, website, Facebook page, etc.) were among the five shortlisted candidates. The other finalists were: EDF, the French utility company; Rosatom, the State Atomic Energy Corporation of Russia; the Young Generation Network of the European Nuclear Society; and a consortium of energy companies from Finland.

At the event's closing session on 16 February 2010, the PIME 2010 Award for Communications Excellence was presented to a project by Rosatom aiming at creating a network of information centres about atomic energy in the various regions of Russia.